A Product of the Allegiance Research Group

YTheyJoin: What Is It? YTheyJoin is a target-marketing program designed specifically for associations. It determines what your members want so you can meet their needs. The program takes you beyond traditional demographics and identifies nine types of members including: Who wants to serve on committees (Shapers) Who wants to attend meetings (Relevant Participants) Who will contact legislators (Altruistics) Who is looking for certification (Boosters) It provides the most up-to-date, innovative, and effective marketing program available today. It is designed to build loyalty, increase renewal rates, and allocate revenue more efficiently. We are so sure that it works that it comes with a money-back guarantee. YTheyJoin starts with a one-page form that members complete where they explain why they wrote the check and what they expect. A 3-digit code captures the most important info and the codes go into your membership database. Now you know what each member wants, no more guesswork! We call it the smart database.  The form is easy to fill out but is sophisticated in its design and interpretation. The form is called a fixed-sum preference scale where the respondent spends 100 points on several items. It is customized for each association.  YTheyJoin and How It's Different YTheyJoin knows that members have varying needs and expectations. They attend meetings, buy products, read articles, become volunteer leaders, and mobilize for action at varying rates. By understanding their needs and expectations you can segment members into nine types such as Shapers, Cognoscenti, and Altruistics. It is unlike data mining that is based on past behavior, is time-consuming, and has little or no info on first-year members. It is unlike mass marketing that is expensive and assumes everyone is the same. It is unlike membership surveys that go to just a small, random sample. It is unlike membership or renewal applications that are cold and impersonal. YTheyJoin gives you the opportunity to change all this. It may be the only time you ask every member why they wrote the check and what they expect. It goes to all members and their answers are recorded in your database. Members appreciate being asked about their needs and a personal relationship can be established. It makes your job easier and personal relationships lead to increased loyalty to the association. In addition to the codes, you receive the YTheyJoin Pie Chart which gives you a strategic overview of what all your members want and a Workbook with extensive marketing ideas for each member type. Here are Some Comments by Clients I have used the program with positive results at three different associations. In my opinion, it's the best idea since the Earl of Sandwich discovered how to slice bread. Thomas A. Gorski, Executive Director, Rehabilitation Engineering and Assistive Technology Society of North America It helped us understand the composition of our entire membership and provided additional direction for the delivery of valued member benefits. R. William Taylor, Former President and C.E.O., American Society of Association Executives We saved thousands of dollars on program promotion for our annual meeting because we were able to identify those members most likely to attend. O. Gordon Banks, Former Executive Director, American Industrial Hygiene Association Targeted messages based upon these categories proved so effective that we were able to renew a high proportion of lapsed members dropped more than a year. Don Ethier, V.P., Equipment Leasing Association YTheyJoin is effective in many ways and most recently we used it to identify the members who will mobilize for action and communicate with legislators when needed. D. David Benns, V.P. of Marketing, National Association of Entrepreneurship Contact Us Dale Paulson, Ph.D. President Allegiance Research Group 3213 Duke Street, #803 Alexandria, VA 22314 U.S.A. 703-772-5263 alleg1@juno.com